THRIVAL

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Use your @thrival.com Microsoft account for the full team dashboard.
Authorized: Cameron, Bill, Chiara, Matt, Reese.

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📣 Agency sign-inMarketing view › 📱 Social / Content sign-inPassword — work queue only, not the full dashboard › 🎬 Creator sign-inUpload your footage › 🏭 Manufacturer sign-inProduction planner ›
Thrival
Muscle Recovery · Cameron Smith
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Refreshed just now
Purchase orders · Amazon + web/retail
Rule: 21-day lead + 30-day buffer · whole skids (Relief Pro 96, others 108)

📄 Amazon POs

Every PO uploaded here (from the Thrival PO template) shows for the whole team and for Harmony's login — one shared list of what has been ordered. Click ⬇ to download the original file. The two upcoming Friday shipments appear automatically as SCHED entries, built from the saved 4-week schedule below (skids × units per skid) — save the schedule and they update. Finished weeks stay in the list crossed out; only the latest 10 rows show until you open the rest.

🌐 Web & retail POs · blanket stock builds for selling season / Dick's

A blanket PO is Thrival's commitment for the month: Harmony builds web/retail stock to it ahead of selling season. Web orders keep shipping on their own ShipStation POs — at month end the blanket is reconciled against what actually shipped and closed, so nothing is billed twice. Click ⬇ to download the PO as a spreadsheet to send.

Build / edit a blanket PO:

🏭 Recommended PO (your reorder rules on live stock)

Order = the next 81 days of projected demand (21-day lead + 60-day selling-season buffer; 30 days off-season) − stock on hand and inbound, rounded up to whole skids (Relief Pro 96/skid, everything else 108). Each day is charged at the same seasonal rate as the projection band below (Q4 lift + Prime Days / Black Friday / Dec-cutoff calendar), so orders ramp ahead of the season and hold 60+ days of cover into mid-October. Days left and stockout dates drain at the HIGH band (+15%) so warnings fire early. Sorted soonest-stockout first. 🔴 stocks out before a new order could arrive · 🟡 tight window · 🟢 order on normal cadence · covered/skip = no order needed. The website side has its own planner below.

📅 Rolling 4-week schedule for Harmony

🚚 Ship into Amazon FBA (Amazon's own recommendations)

Website ordering · production planner
How many units to produce to keep up with website demand — pulled live from WooCommerce sales, no screenshot. Sales velocity × your production horizon, converted to skids.
Amazon · FBA stock

Straight from Amazon via Windsor, refreshed automatically. Only products that exist on Amazon appear here. Available excludes Reserved (units in open customer orders or moving between Amazon warehouses). Cover = FBA available ÷ Amazon daily pace, in days.

Projections · units needed by week + when to ship into FBA
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Customer Service
J&A Freight Booking
just now

✉️ Draft J&A booking email

To thrival@shipja.com · CC Keesha + Amy at Harmony · uses JA_CONTEXT.md
Cashflow Builder
drop statements just now
Drop your Wells Fargo PDFs + Amex activity.xlsx files. Claude classifies every transaction using CASHFLOW_CATEGORIES.md, surfaces anything ambiguous for review, then builds a 4-sheet workbook matching your existing format.
🏦 📸 💳
Drop everything here — PDFs, screenshots, and Amex .xlsx mixed
paste (Ctrl+V) · drag in · · auto-routed by file type
From creators · finished, ready to post
Optional: add a Craft Winning sound before Buffer. Same bed library and mix as Craft.
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💬 Message to each creator · shows word-for-word on their portal, from you
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Craft · build this ad
pick clips · pair text · add a sound · finished cuts + Steve land below
Pick clips
Same library as Footage. Click a clip to play and scrub the full take. Add puts it on the timeline. Creator chips show one person’s clips.
Creator
Clips load when you open Craft.
Timeline
Drag to reorder. Click a row to play and scrub the full clip. New clips start with In 0 and Out at the full length — shorten the window if you want.
Clip 1 is the hook. Tap a suggestion or type your own. After you pick, options for the next clip show up. Every line stays editable.
Suggestions · What’s Winning
Proven hooks from Learn · Gemini. Edit a line, then accept it onto the selected clip. The first-clip caption is the hook.
Sound
Add a music bed from Winning sounds. It plays only when you click a bed or press Play bed.
loading sounds…
Preview
Add clips to preview the 9:16 cut
0:00
Caption size
Drag the caption up or down so it is not on a face.
Finished Craft cuts + Steve
Stitches land here when you hit Stitch in Craft — nothing fills this pile overnight or in the background. Send to Steve from a cut; the Steve pile sits next to it.
📤 Posting ⓘ
checking… 🚀 Deep Tissue funnel ⓘ
Finished Craft stitches land in this pile (ads-real/) — Craft is the only path that creates them. ☆ Send to Steve queues a cut for the Steve bucket next to it.
📤 Sent to Steve. Every ad you've queued for Steve, newest first. Download the week's pile here and drop it into Google Drive.
Statics · posts + carousels
Sounds · music beds
drop or upload a bed · Craft picks from this pool
Drop or upload a bed. Craft stitches pick from Winning sounds. Reaction ads use the licensed pool below. Delete any track you do not want in the pool.
🎵
Upload for Winning sounds
Drop a video or audio file · video gets stripped to audio
🎧
Upload for Reaction beds
Calm instrumentals for reaction ads (~10% under voice)
Winning sounds pool
Reaction beds · Epidemic
Browse Epidemic or use the upload box above. Delete beds you do not want. Skip candidates you will never use.
Real footage library · upload · organise
Add filmed footage
Real filmed video — every ad is built from this library. Uploads are live immediately — no approval needed.
Tagging who's in each clip lets the ad builder keep a whole ad on ONE person, so the "I / my" captions match who's on screen.
⬆
Drop a video or click to choose
Goes into the category selected above
Landing page drafts
Mode A listicle for cold Meta — dashboard drafts only, not on thrival.com or Shopify. Hook-matched H1, then education, then sell
Generate Mode A landing pages · listicle pre-sell drafts · auto-builds 1/day at 11am ET from the topic list (desk or foam_roller defaults)
Topic list · used when hook fields are empty · defaults hook_family to desk or foam_roller from the line
Ask AI to change a draft
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Ad creative analysis · Meta
hooks tagged by Geminisample data
Top Organic Posts · Windsor
sample data
What's Winning · Gemini
from videos Gemini watchedloading…
↻ Pulling this week's winning content…
Drop your content
b-roll joins the shared library · finished videos go straight to Cameron
🎬 B-roll
Raw filmed footage. Pick a category and who's on camera, then drop the file.
⬆
Drop a video or click to choose
Goes into the category selected above
✅ Finished, ready to post
A fully edited video, ready to go up. No categorising needed — this drops straight into Cameron's review list.
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Drop a video or click to choose
What makes a Thrival video work
the fundamentals — your brief adds what's hot this week
🛏️ Lead with it in use
The heart of every video is someone actually lying on the Thrival, working a muscle — lean heavily on that. Supporting moments are great too: pointing to the muscle on your body, or showing a movement or assessment that reveals the problem (especially if that's your profession). Just always bring it back to the product doing its job.
💪 Name the muscle
"Piriformis", "psoas", "QL" — a specific muscle named in the first seconds stops exactly the right person mid-scroll. Vague "back pain" content scrolls past; naming the muscle makes them feel found.
🪝 The first 2 seconds decide everything
Open with the hook — a question, a bold claim, or the pain moment. Question hooks ("Ever get that ache that stretching won't touch?") make the viewer answer in their head, and then they stay.
😮‍💨 Real relief beats polish
A genuine wince-then-exhale on a real face outperforms produced content every time. Shoot casual, honest, in the moment — your own voice and reactions are the ad.
🗣️ Speak as yourself
"My calves", "I do this every morning" — first-person from the person on screen. Your profession is your credibility: teach it the way you'd tell a client or a friend, not the way an ad would.
📱 Shoot it clean
Vertical 9:16, steady phone (propped or tripod), natural speed — no speed ramps. For b-roll, hold each shot 10–15 seconds without cutting; steady unbroken footage is what edits well.
Ads
4–7/day from Craft
25/week to Steve
Posting
Buffer or personal
4–5 tests on thrivaldeeptissue → winners to thrivalmusclerecovery (TikTok + Reels). Posting through Buffer or personal posting (both valid).
Shoot day
1×/week professional shoots
varied environments, max raw; lock next week’s shoot
Creators
UGC pipeline
working with creators / Pickaxe (direction, gifting, collect)
Post to Buffer
Checking Buffer…

Pick a finished cut, edit the caption, send to Deep Tissue. Other Buffer channels stay available when posting is All on.

1. Pick a post
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2. Caption
Hook on top, then about four educational paragraphs. Edit so it sounds like you.
3. Destination
4. When
This week
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This week’s to-do. Check things off as you finish them.

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Triple Whale · Command Center
cached just now
Today Yesterday 7 Days 30 Days This Month
Channel performance spend · ROAS · CPA · engagement
Trend revenue vs ad spend · daily website profit · Amazon settlement period
Profitability · DTC
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Today Yesterday 7 Days 30 Days This Month
Where the money goes · website P&L
Product lines · take-home, channel costs shared by revenue
Day-by-day P&L · click a day, then a line, to drill to SKUs
Profitability · Amazon
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Week Month
Where the money goes · from Amazon's payout report
Product lines · channel costs shared by revenue
Built from Amazon's settlement report (the transactions behind your actual payouts), so fees and refunds are real, not estimates. It lags a day or two, so each window ends yesterday and the newest sales may still be filling in. COGS uses the same per-SKU costs as the DTC view above (COGS editor included). Sales taxes are excluded: Amazon collects and remits them, so they never touch profit.
COGS editor · per SKU
base + plastic box + manual · saved for the whole team —
Edit any cost and it saves automatically; the P&L above updates to match.
Experiments · pricing & marketing tests
before vs after · normalized per day · DTC website
Each experiment compares a product line's performance before a change against the days since, normalized to a per-day rate so the windows compare fairly. The bottom line is take-home profit per day — after discounts, ad spend, Stripe fees and shipping — since a price change moves all of those, not just gross profit. The winner is whichever makes more total take-home.
Profit Coach · Fable
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Fable reviews the last 7 days and suggests pricing & marketing moves to lift take-home profit. Runs on demand and automatically each week.
Explore · ask your numbers
grounded in the range you're viewing